Grab your concert tee, May 8 is Wear Your Merch Day
29.04.2026
Every concert tee has a story. On Friday, May 8, we’re inviting you and music fans everywhere to share yours during the very first Wear Your Merch Day. This first edition calls on fans to proudly show their passion for live music — at school, at work, at your favorite bar, or just hanging out with friends.
Wear Your Merch Day highlights how deeply live music is woven into fans’ everyday lives. For many fans, a T-shirt, hoodie, or cap is so much more than just clothing — it’s a personal statement. A concert tee holds memories. It’s a sign of belonging.
How to join? It’s simple! Wear your favorite merch on May 8 and share a photo or video of your outfit on social media. Tell us the story behind it — because that’s the story we want to hear. Join in and use the hashtag #MerchDay
Wear Your Merch Day is part of Concert Week, running from May 4 through May 10. Throughout the week, Live Nation and be•at put fans front and center — because they’re the ones who make live music unforgettable. With fan-driven content, on-site activations, and shared experiences, attending a concert becomes an even bigger celebration next week.
