Home

Jameson gets rock fans moving with an integrated brand activation

Jameson activation stand at the AFAS Dome during a rock concert, featuring a branded mobile bar, vibrant green lighting and an eye-catching brand experience for concertgoers.

How do you boost the visibility of a food & beverage partner among a specific target audience while also driving meaningful brand engagement? That was the challenge the be•at marketing team set out to tackle.

Read more about Jameson

A huge thank you to be•at for making this possible and to everyone who joined us for the launch! We can't wait to welcome you all to the Mastercard Lounge at AFAS Dome.
Thomas Lechien - Mastercard Head of Marketing and Communications Belgium & Luxembourg

Partnerships

Noizezz

We are proud to have established a partnership with hearing specialist Noizezz.

Naki

Easily charge your smartphone with the Naki powerbanks!

ZEB

Strengthen your brand with inspiring video content like ZEB's Concert Fit Check.

Keolis

Worry-free back and forth to your favorite event together with Keolis

Mastercard

Mastercard boosts brand experience and visibility with exclusive lounge at the AFAS Dome.

Download now
Hand holding a smartphone displaying the be•at app, showing a concert stage with a performer and stage lighting, alongside app download options.